BKR’s New Teeny Water Bottle Proves That Great Things Come in Small PackagesAs soon as the bikini-clad Hadid sisters splashed down the beach-themed runway at Tommy Hilfiger, water instantly became one of the most Instagrammable accessories of the Spring 2016 collections. Starting tomorrow, expect to see more water popping up on newsfeeds, in the form of BKR’s adorably small (and similarly photogenic) new water bottle. The latest one—appropriately called Teeny, at 250 milliliters—plays kid sister to the company’s two larger versions, with the same narrow-necked, reusable glass body and colorful silicone sleeve.
After getting requests for a handbag-friendly size, BKR’s San Francisco–based founders, Tal Winter and Kate Cutler, relished the chance to scale down. “We’re basically obsessed with tiny, cute things,” says Winter, citing their travels to Japan, where the two fell in love with the idea of miniatures. For those whose goal is lightening up an oversize tote while upping their daily water consumption (and the beauty benefits that come with it), the Teeny’s shrunken proportions certainly offer a unique solution. If there’s a certain mystique surrounding BKR bottles (addicted is a word customers routinely use, says Winter), it in large part springs from the evocative, on-point colors used for the silicone sleeves, which might take inspiration from the pale, sun-bleached palettes of Agnes Martin paintings or a dynamic shade of cerulean seen on the Prada runway. For the initial run of Teeny bottles, available October 7, there are eight colors, which include best-selling favorites (like the bubblegum pink Bambi) and newer shades (like Boss, a deep blue-purple that nods to the sort of confident woman who might rock a tux on the red carpet).
Cutler and Winter see Teeny as replacing the ubiquitous 8-ounce plastic bottles handed out everywhere from airplanes to fitting rooms. “For people who love BKR, it really has changed the way they consume,” says Winter, who in a pinch pops into a restaurant to ask for a refill in lieu of buying a plastic bottle from a bodega. Plus, cutting down on bottled-water purchases might free up resources for more durable goods, like a new tote to tuck your Teeny into. Thom Browne’s winsomely cartoonish fish-shaped bag—a water sign if there ever was one—sounds like the perfect candidate.